It’s mostly true. Over the past couple months I’ve watched my own organic results totally tank. It’s like a 90% drop in views per post, which results in almost no engagement, shares, likes, comments. It’s a bit frustrating since my pages have been quite active organically. I have run a few drops-in-the-bucket ads off and on.
I promoted some book release notices and a few other product release and contest notices. In the past it was fairly expensive to do so, and now it’s quite cheap. Like 500 views for a dollar cheap. Orgnically though, my “cat picture” posts are still rocking it.
example organic results for “cat picture” meme photo on facebook
As an experiment, I got to participate in a promoted post to a landing page link. For $40 there were 15,000 impressions, 110 post engagements, 400 website views, and 30 form submissions. If you ran a promoted …